Shannon, now 31, joined 10 Yetis when she was just 18-years-young and worked her way up through the PR ranks to the helm of the agency. She has previously been awarded accolades such as PR Week’s 30 under 30, The Drum’s UK’s Top 50 Digital Women Under 30 and a place on B2B Marketing’s Top 10 30 under 30 list.

She has led campaigns for the likes of, Gocompare, Just Eat, carwow, Totaljobs, WaterAid, Optical Express and Hillarys Blind and is passionate about delivering creative campaigns for brands that drive phenomenal results.

From helping start-ups sky-rocket to success through clever PR tactics, to making a splash with stunts and “hero” content, Shannon shares how things have changed over the years in the world of PR and the impact of digital media and SEO on client and journalist expectations.   

10 Yetis works with start-ups right through to global brands on PR, social media, web, design, video and SEO campaigns.

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Confounded TV is the people podcast with amazingly successful and interesting guests.