I interviewed Andrew in 2018 for an older project and found the audio down the back of the sofa so can bring you this great interview for Confounded – yay!

Andrew is an expert in building food & beverage businesses. Amongst other experiences he was the CEO of PJ Smoothies and is now a Director and co-founder of https://www.stryyk.com the alcohol free spirits company. 

An expert in branding and positioning there is lots to learn from this conversation. He explains in depth how to build your brand DNA and it’s not just about packaging.

Learn about how your brand impacts the whole company, its ethos, beliefs and values.

WARNING – The sound quality is not as good as it could be – this was a recorded call without decent microphones but it is worth the listen!

Listen and subscribe on Spotify  

Confounded TV is the people podcast with amazingly successful and interesting guests.